Background
What is Pebble?
Pebble is an event management web app that helps organizers and sellers streamline their event operations and facilitates the monetization of their events.
During my internship at Pebble, I helped redesign the event organizer dashboard to help organizers better manage their events and sellers, facilitating more successful and profitable events.
Problem
If marketplace sellers have a streamlined registration process that reduces the time and effort marketplace sellers need to sign up for events, it will lead to higher engagement and adoption rates for Pebble.
Research
Going into the research, my hypothesis was that if marketplace sellers have a streamlined registration process that reduces the time and effort marketplace sellers need to sign up for events, it will lead to higher engagement and adoption rates for Pebble.
To understand the needs and pain points of marketplace sellers (MPS) when applying for and setting up at events, we emailed a survey out to 20 business owners who have sold at events.
The questions were designed to gather quantitative data about MPS behaviours
In addition to the surveys, interviews were also conducted with 3 business owners who have sold at events - these questions dug deeper to gather qualitative data about MPS habits
Analyzing Data
Affinity Map
Persona
Affinity Map
Persona
TBD
